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Dell: Dude, you're getting a Dell - Teaser


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It was almost impossible to watch your favorite show in the early 2000s without hearing the catchphrase: "Dude, you're getting a Dell." Steve, "The Dell Dude," appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase. Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they've come from the days of CD burners and DVD upgrades.
Agency: VMLY&R

Dell Technologies has since grown well beyond the home computer. With his lighthearted sense of humor and iconic "Dude," Steve is back to marvel at the latest innovations Dell Technologies has powered, from recycling e-waste, to making the fastest race cars even faster, and even powering space exploration.

"Dell Technologies has grown from a computer company to a full blown technology juggernaut since “The Dell Dude” first graced our television screens, said Wayne Best, chief creative officer, New York. “Bringing him back to share what the brand is doing now helps emphasize how much Dell Technologies has really changed."

The campaign is currently live and is releasing new videos each week.
Credits Other credits

VMLY&R:

Wayne Best – Chief Creative Officer

Niraj Zaveri – Executive Creative Director

Justin Ebert – Executive Creative Director

Crystal Deuel – Associate Creative Director

Elliott Graham – Associate Creative Director

Rachel Krouse – Executive Business Lead

Allie Ritter – Group Director, Client Engagement

Ally Reis – Account Supervisor

Jenny Anderson – Senior Account Manager

Bobby Jacques – Group Executive Producer

Allison Raich – Senior Producer

Maggie Diaz - Senior Content Production Business Manager

Jen Bonhomme - Managing Director, Strategy & Insights

Jason Syptak – Connections Director, Social

Rachel Sider – Senior Connections Manager

Gaby Ringvald – Connections Manager

Leah Ramos - Senior Analyst, Innovation & Data



DELL TECHNOLOGIES:

Liz Matthews – SVP of Global Brand, Creative & Experiential Marketing

Rachael Henke - Senior Director, B2B Campaigns + Talent Attraction

Rochelle Covington - B2B Campaigns, UF Creative Strategy/Broadcast

Patti Kelly – Global Communications

Talia Hill - Corporate Communications



Framestore Pictures

Director: Ben West

Managing Director: Jennifer Siegel

Head of Production: Anne Vega

Line Producer: Kevin Clark

DP: Toby Irwin



Framestore

VFX Supervisor on Set - Eric Rosenfeld

VFX Supervisor in Post - Gigi Ng

Lead Flame Op - Greg Gaskins

Nuke Compositors: Zavier Mojica, Joseph Yoon

CG Lighting Technical Director: Nico De La Fuente

CG Previs: Francisco Dias

CG Asset/Model Technical Director: Andrew Trout

CG Rigger: Jeremy Livingston

CG Animation Lead: Yarim Machado

CG Senior FX Technical Director: David Wanger

Senior Producer: Michael Brown

Executive Producer: Nick Fraser



Nomad

Editor: Jared Coller

Assistant Editor: Dani Weltman

Producer: Justin Ladd



Company 3

Senior Colorist: Jaime O’Bradovich

Producer: Nick Krasnic

EP: Ashley McKim

HOP: Julia Paskert



Sound Lounge

Engineer: Tom Jucarone

Producer: Camila Dayson Aravena

Executive Producer: Susie Shuttleworth

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