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NRMA Insurance: Every Home Is Worth Protecting


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To demonstrate every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas.
Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he discovers a new threat to koala Arlo's safety. Joining forces with a new ally, Ruby, the kids create signs to mark out a safe sanctuary for the koalas.
Once again enlisting the help of Revolver director Gary Freedman, the campaign film will be supported by out of home advertising, social and online assets.
Credits Other credits

Client: NRMA Insurance

Brent Smart: Chief Marketing Officer

Sally Kiernan: Director, Brand Marketing

Zara Curtis: Director, Content & Customer Engagement

Caroline Hugall: Director, Group Brand Strategy

Luke Farrell: Director, Marketing Operations

Sam McGown: Creative & Innovation Lead

Danielle Picker: Creative & Innovation Specialist





Agency Group CEO and Co-Founder: Mark Green

Agency Senior Content Manager: Sophie Finckh



Production EP/ Partner: Pip Smart



Post Flame Artist: Justin Bromley

Post Producer: Emily Newbould



Music Composition and Sound Post: Sonar Music

Sonar Music Executive Producer: Sophie Haydon

Sonar Music Producer: Haylee Poppi



Photographer Assistant: David Deas

Producer: Adam Watson



Retouching: Cream Electric Art

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