 |
Web Film
NRMA Insurance: A Story of Help: ‘Bresciano and the Boy’
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
It was one of Australia’s most famous sporting moments, and it happened before a ball was even kicked. On the world’s biggest stage, at the World Cup in Brazil, in front of millions, Socceroos legend Mark Bresciano casually knelt down to tie up the shoelaces of his little mascot, who was on crutches.
Yet the only recollection of this moment was a single image. This is the story behind the snapshot.
The animated film made by The Monkeys in collaboration with Mighty Nice is part of the NRMA Insurance “Help is who we are” campaign, which highlights everyday Australian heroes who go out of their way to help.
Released on the eve of the World Cup, the film was unanimously praised and garnered over 1.1 million views (across Facebook + YouTube) in two weeks.
Client: IAG
Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
