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NRMA Insurance: Help Is Who We Are
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Reaffirming its commitment to HELP, NRMA Insurance has unveiled a new brand campaign that celebrates the fact that, underneath our tough exterior, Australians have a softer quality that has got us through some pretty tough times: our willingness to help each other. Created by The Monkeys, 'Help Is Who We Are' relaunches the brand by demonstrating that the people at NRMA Insurance embody the Australian spirit of helping one another, whenever called on. Shot by feature film directing duo TWiN at The Sweet Shop, the brand film features iconic Hunters & Collectors track 'Throw Your Arms Around Me', reimagined by up and coming Australian singer/songwriter Ayla. The campaign consists of 90, 60 and 15-sec spots, and runs across broadcast, print, OOH, radio and on NRMA Insurance-owned social channels.
Client: IAG Related |
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