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Top 6: April 21st 2021
People know the drink-driving limits. They know the Police are out there. And they know that drinking increases their chances of crashing. But for some drivers, complacency’s kicked
… read morein; and they’ve made a habit of risking the unknown. DOORS confronts these drink drivers with the harsh reality that it could all go wrong in an instant. Throwing them into a dark cocktail of consequences, it shows that bad ends to good nights don’t start the moment you skid off the road, get busted, or overshoot that corner – they’re triggered the moment you open your car door.
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Credits
Other credits
Waka Kotahi – New Zealand Transport Agency
Senior Manager, Education and Advertising: Lauren Cooke
Principal Advisor Advertising: Rachel Prince
Principal Scientist: Paul Graham
NZ Police
Senior Communications Advisor: Penelope Forrest
OMD
Media Strategy Director: Jake Firman
Trading Director: Hilary Yiasoumi
Account Director: Melissa Falconer
Account Manager: Tristan Burch
Media Assistant Charlotte Eastman