Interactive ad: Promil Gold Four: Think Fast Sale

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Top 6: June 30th 2021

The pandemic forced the Philippines into the longest lockdown in the world and schools have been closed since March 2020. That means goodbye, classrooms. Hello, online learning! The thing is, transitioning to ONLINE LEARNING takes some getting used to. That’s why Promil Gold Four, the milk of fast-thinking kids, wanted to help families transition from traditional schooling to online, faster. The Think Fast Sale. By Promil Gold Four

The brand turned online selling into online learning, transforming the leading shopping apps in the Philippines into learning tools. The usual product photos became flashcards that parents and kids could answer together.

Typing the answer in the voucher tab unlocks discounts or prizes.

For a whole weekend, Promil Gold Four’s pages, just kept churning out trivia questions and big discounts. Knowing how competitive its customers could be, the brand hosted livestream Think Fast Quiz Bees. The first viewers to comment with the right answers won prizes. In between rounds, child education experts gave tips on child rearing in the new normal.