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Nescafé Gold Cappuccino: Make Your Me Moment Matter
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Nescafe Takes Back Me-moments in Gold Cappuccino Spot
Following the launch of the new global brand platform 'Make Your Moment' last year, Nescafe is back this summer with a new communication to promote its premium mix Nescafe Gold Cappuccino. The Nescafe Gold Cappuccino campaign, that went live in the UK in July reminds us to 'Make Your me-moment matter'. The film features a man who has just closed his laptop while working from home when his smartwatch sends him another notification. Should he respond to this reminder or ignore it and enjoy a moment for himself? The new campaign developed by Publicis Conseil and produced by Prodigious is a reminder to take a moment for yourself, to sit back and savour great coffee, and the rich aroma and taste of NESCAFÉ Gold Cappuccino.
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