Co-op: Where You Shop - Tesco

Co-op has extended its soft-plastic recycling campaign with the launch of a hyper-targeted OOH advertising, created by Lucky Generals, as well as a TikTok branded hashtag challenge – becoming the first UK grocer to do this. Earlier this month, the ethical retailer revealed the roll-out of Europe’s most extensive in-store recycling scheme for soft plastic, plastic bags and product wrapping. They will make soft plastic recycling units available at 2,300 by November, and will see the convenience retailer become the first UK supermarket to have fully recyclable food packaging by the end of this month- helping to tackle the confusing postcode lottery of kerbside collections. Following the launch of its Summer TV campaign to announce the scheme, targeted ads have appeared today to remind consumers they can now recycle household soft plastics at Co-op, no matter where they shop or whatever brand the soft plastics are. The ads have been targeted to be in sites as close as one metre from another supermarket to drive home this point. This OOH campaign launches on 26th of July and will run throughout the summer. As part of the campaign, Co-op has also become the first UK grocer to launch a TikTok branded #CleanitScrunchitCoopit challenge. The TikTok community has embraced the challenge, with influential creators demonstrating how easy it is to collect and recycle soft plastics at home.