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Containers for Change: Don't Feed the Fill
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In Western Australia, 40% of drink containers - 600 million - end up in landfill, instead of being recycled. Combining poetry, jazz, and an animated, monstrous landfill world, the “Don’t Feed the Fill” film brings to life the imagination of a young girl, rescuing a container from the jaws of The Fill and giving it another life. The film was teased with dark, unbranded OOH and discordant free jazz radio, becoming vibrant and inspirational on the film’s release. An interactive website, where visitors play the role of the hero girl, let Western Australians pledge to be a Container Saver themselves.
CEO: Tim Cusack Related |
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