TV ad: Containers for Change: Empties Day

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The summer holidays are peak beverage time, with millions of redeemable 10c drink containers sold in Western Australia. That’s millions in 10c refunds that could go directly to charity. So, how do you remind people donate their empties for good? We made January 29 Empties Day. A day for everyone to drop off their 10c containers and donate the funds to a good cause. A series of videos starring 'Empties Dave' ran across social media, with online, press, OOH, and even airborne amplifications. It was the second biggest day in the scheme's history, with over 4 million containers returned.