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Irish Life: Get Actual, Trusted Advice
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Irish Life and Folk Wunderman Thompson have launched a new creative campaign which aims to cut through the noise around financial investments. Historically, Irish consumers have stored large sums of money in savings accounts with low interest rates and inflation reducing the value of their savings over time. Irish Life provides expert, trusted advice to customers, giving them the confidence to move from saver to investor. The campaign demonstrates the often overwhelming amount of unreliable investment advice that is facing consumers today.
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