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Irish Life: You Know Your Body Better Than Anyone
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Irish Life Health and Folk Wunderman Thompson have launched a new campaign that champions female health with an enhanced service offering for customers. 'You know your body better than anyone', accurately encapsulates the core message of self-empowerment and informed decision-making amongst females, aligning Irish Life Health as an ally, sounding board and supporter providing customers with the care they need and deserve. The creative concept stems from the fact that women are historically tuned into their bodies – they notice the cycles, curves and whispers that come from their bodies. Women have become and continue to be experts on their bodies, however there are times when women need answers too. In response to this, Irish Life Health is now offering access to GPs specialising in female health, supporting them to get the care they need. This initiative empowers women by providing them with the knowledge and support they need to make informed decisions about their health in areas such as menstruation, contraception, fertility and the menopause.
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