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Irish Life: Responsible Pensions
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Irish Life and Folk Wunderman Thompson have launched a new campaign to drive awareness of Irish Life’s responsible pensions – and the difference they could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values too. True to the campaign message, the ad was created in a sustainable shoot setting with Irish Life working alongside a verified partner to support emissions calculation and offsetting. Irish Life is committed to investing more in companies that try to help the planet, and less in those that could harm it. As part of the campaign, Irish Life have created a carbon calculator on their website, so people can easily see how their pension savings could help to create a more sustainable world.
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