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Betfair: Fairer Moves
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Pablo and Betfair have launched a new integrated campaign celebrating the Brand’s Daily Rewards proposition, enabling loyal customers to access an exclusive offer, any day of the week. The campaign is the second major sports campaign against the brand’s new positioning, ‘Because we’re Betfair’, which launched this Summer with a wooly mammoth dramatically breaking free from being frozen in ice to advertise the Brand removing cash out suspensions - a key bettor pain point. The new positioning marks a change of direction and statement of intent for Betfair, going back to the brand’s roots of providing innovative products to make betting fairer. Betfair pioneered Exchange betting, allowing customers to set their own odds for the first time, and have also brought features such as In-Play betting, Cash Out and Acca Edge to market. This latest instalment in the series of 'fairer' moves, offers punters rewards for their loyalty, daily. A unique offering within the category, with many of their competitors offering promotions and deals only at weekends, or around big sporting events.
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