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Top 6: October 13th 2021
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Draken Film: Bad Movie Index

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Top 6: October 13th 2021
What happens if you compare the streaming giants’ top movies with their ratings on major movie rating sites? The “Bad Movie Index”, created by Draken Film, Sweden’s leading streaming service for quality cinema, inspires people to broaden their film taste with the first-ever moving subscribtion price. The “Bad Movie Index” lets us take a closer look at the top ten lists of movies from the world’s top five streaming giants. When adding the respective movies’ ratings from two major movie rating sites into the equation, the truth behind our movie-watching habits is revealed. The Bad Movie Index continuously collects and analyzes viewer data from Draken Film’s home country Sweden. It compares the top 10 films on each streaming service with their ratings on two major movie rating sites. The result is an index that varies over time depending on what’s on the top lists. As the index fluctuates, so does the monthly membership price of Draken Film’s own quality film streaming service. When the index hits its’ lowest levels, Draken Film offers a monthly price of 29 SEK (3.3 USD, 2.9 EUR), but if the index shows that people streaming highly rated movies, the price rises to 109 SEK/month (12.5 USD, 10.7 EUR) – compared with the regular price of 89 SEK / month (10 USD, 8.8 EUR). The result shown on www.badmovieindex.com visually resembles the stock price indexes we’re used to seeing on financial sites. But instead, it offers an almost live view of the perceived quality of the movies that are being streamed across Sweden.
Credits Other credits

Client: Draken Film

Head of Marketing: Karl Svedung

Head of Communications: Andreas Degerhammar

Manager: Olle Agebro

Editor: Erik Toresson Hellqvist

Back-end developer: Anders Matsson

Agency: Forsman & Bodenfors

Designer: Martin Joelsson

Client Director: Cilla Pegelow

Account Executive: Ewa Edlund

PR: Bjarne Darwall

Planner: Daniel Sjöstrand

Web Strategist: Peter Gaudiano

Film: F&B Daily

Music: Jonas Quant

Front end & web production: Simma Lugnt

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