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Top 6: October 13th 2021
Interactive
Optus: Fans Into Avatars
Top 6: October 13th 2021
Optus has teamed up with Yahoo Creative Studios to enable thousands of footy fans to show their support in an entirely new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend. With the simple scan of a QR code and a quick selfie, spectators could instantly transform themselves into a lifelike avatar donning the colours of their team’s kit, in an Aussie-first augmented reality (AR) fan experience. Fan’s avatars cheered and waved their support at the weekend game between Subiaco Football Club and South Fremantle Football Club, sharing the experience across social media platforms. For those fans unable to attend, friends at Optus stadium were able to upload a photo so they could be at the game together virtually. Leading branded content company Yahoo Creative Studios (formerly RYOT Studios) was behind the campaign and combined cutting-edge technologies including WebXR, customer 3D avatar creation and animation to deliver this market-first user experience.
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