Jockey India: Perfect Match

Gamification Marketing offers unique benefits to both the brand and its consumers, alike. It creates an exciting space for consumers to proactively engage with and learn from their fa-vourite brands online, while marketers can do a lot more with their consumers’ limited atten-tion span. Jockey India worked with creative tech studio AliveNow to build and deploy an engaging newsfeed smartapp gaming experience with the objective of increasing awareness and tri-als for its refreshed range of versatile bras. The game is fun and makes for a creative plat-form for the brand to meet its audience and to subtly create awareness about its different category of bras - while demonstrating exactly what outfit each bra can perfectly be paired with. That’s not all, players are incentivised to top the leaderboard, to stand a chance to be fea-tured on the brands social media handles, driving repeat plays and higher brand recall.