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UN Women Australia: #EmpowerMoves


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This week girls across the country have been recreating the #EmpowerMoves TikTok dance. But what appears to be just another TikTok dance, is in fact a carefully choreographed sequence of basic self-defence actions, creating a movement through which girls can show their strength and support for a future that is safe, equal and empowered. UN Women Australia's #EmpowerMoves invites girls to celebrate International Day of the Girl by coming together on TikTok to show their voice in support of a strong and equal future for themselves. The powerful dance sequence, personalised by girls around the country, has been echoed by celebrities, and people across the world. It brings together music of Australian singer-songwriter Wafia, the contagious movement of choreographer and entrepreneur Karla Mura, with the direction of She Fights Back, to create a series of basic self-defence movements.
Credits Other credits

Client: UN Women Australia

UN Women CEO: Simone Clarke

Advisor UN Women National Committee Australia: Sunita Gloster

Agency

Group CEO and Co-Founder: Mark Green

Managing Director: Matt Michael

Head of Business Management: Belinda Drew

Social Strategist: Charlotte Goodsir

Business Director: Sarah Calver

Business Manager: Isabella Chidson

Senior Planner: Charlotte Marshall

Head of Production: Penny Brown

Digital Producer: Will Haslingden

Design Lead: James Halliday

Senior Designer: Megan Leckey

Senior Finished Artist: Leah Horsley

Senior Editor: Kyle Brandse

Media Agency: UM PR Agency: Edelman PRODUCTION

Photographer: Juli Balla

Retouching: Cream Electric Art

Production Company: The Jacky Winter Group

Motion Designer: Duncan Brazzil

The Editors, Colourist: Greg Constantarous

Sound Studio: Song Zu

Music Supervision: Level Two Music

TRACK

Good Things (R3HAB remix) performed by WAFIA.

Copyright Warner Music Australia, Sony Music Publishing & Kobalt Music Publishing

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