UN Women Australia: Empower Moves

In a year when women's safety was centre stage, UN Women wanted to come up with a way to help young girls feel safe again. The solution? #EmpowerMoves, a TikTok dance made of self-defence moves. To create the dance we worked with a self-defence expert and choreographer to craft a sequence of four simple, easy to remember self-defence moves. Then, on International Day Of The Girl 2021, Empower Moves launched organically on TikTok and what started as a series of dance moves, became a movement.