Interactive ad: Post It®: A little space to think

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Top 6: November 10th 2021

The campaign sees Post-it Brand take over cluttered news sites and block out Facebook, Instagram and TikTok feeds with the colours of their Super Sticky Notes to prompt users to tap out of the endless scroll and take ‘A little space to think’ in their day.

The campaign was supported by a recent Omnipoll Australia survey commissioned by Post-it Brand that found working and studying from home is having a detrimental effect on Australians’ energy and creativity levels.

Six out of 10 Australians (60%) who have been working or studying online at home in the past three months say they feel locked to the computer, which is affecting their overall wellbeing. This is impacting their motivation and energy levels as well as their ability to collaborate and think creatively. The Post-it Brand study also found that 56% of those working or studying from home find it hard to stay motivated or energised, and 53% feel that back-to-back video call meetings makes it difficult to find time to think creatively. A series of expert-led Masterclasses, curated by Dig will be released in the coming weeks, offering new ways to collaborate and encourage creativity by bridging the gap between the online and offline worlds.

The Post-it Brand research was conducted in September 2021 by OmniPoll and surveyed a sample of 1215 people aged 18+. The results are post-weighted to the Australian Bureau of Statistics census data, providing statistically reliable insights into the attitudes of Australians working or studying online from home.