Interactive ad: Vegemite: Australia You're Doing It Wrong

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Top 6: November 10th 2021

Over the years, Vegemite has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly "how to" best enjoy the mitey stuff. But as it turns out, Australians have been getting it wrong this whole time! Vegemite and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master Pizza Chef, Giovanni Fabiano from Rosa's Pizza to inspire Aussies to cook with Vegemite.

Category Food
Client Bega
Agency Thinkerbell
Country Australia
Uploaded 8 November, 2021

Credits

Chief Creative Officer
Ben Couzens
Art Director
Elsa Caruso
Copywriter
Moira Cotnoir
Agency Producer
Grant Anderson
Group Account Director
Nikia Shepherd
Designer
Alice Shaw
Account manager
Romy Stubbings
Chief Strategy Officer
Adam Ferrier
PR
Sophie Sager
PR
Tarah Miller

Other credits

Vegemite

Matt Gray – Head of Marketing

Jacqui Roth – Marketing Manager

Magda Kozera – Senior Marketer

Keri Morrison – Senior Brand Manager

Holly Shotton – Assistant Brand Manager

Hannah Saliba – Brand Communications and PR Manager

James Coleman – Marketing Manager, Digital & Communications

Phoebe Bullen – eCommerce & Social Media Manager

Rosa’s Pizza

Giovanni Fabiano – Master Pizza Chef

Erasmo Troia – Owner, Rosa’s Pizza

Dundas Media

Jason Dundas – Founder & Director

Vegemite: Australia You're Doing It Wrong

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Vegemite: Australia You're Doing It Wrong

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