KFC: KFC Chicken Fillet Roll

Core, Ireland’s largest marketing communications company, recently worked with KFC on a fresh creative way to reach the Irish lunchtime market by developing and launching a brand-new product - the Irish 'KFC Chicken Fillet Roll'. The new product development was so successful it has since broken all records for a new product launch in Ireland. KFC came to Core looking to connect with the Irish audience and boost lunchtime sales nationwide. Core advised KFC to take a different approach to the traditional advertising route of OOH, TV / Radio, and suggested developing a new product instead. To differentiate this idea from other NPD launches, Core and KFC decided to take something so typically and undeniably Irish, the Chicken Fillet Roll, and create a KFC version to introduce to the Irish market. Core worked alongside KFC’s product development team to help create the ‘KFC Chicken Fillet Roll’ and launched it in KFC outlets nationwide. The ‘KFC Chicken Fillet Roll’ was so successful, it broke all records for a new product launch in Ireland and KFC have since made it a permanent addition to their menu.