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Top 6: November 10th 2021
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Paname Brewing Company: Beer TherapyTop 6: November 10th 2021
As a consequence of long Covid, up to 80% of people infected by the virus have lost their sense of smell. To help them, communications agency L'Associe and craft brewery Paname Brewing Company have worked together to develop an exceptionally aromatic new line of beers, the first ever designed to help people with anosmia, one of the most common symptoms of COVID 19, retrain their sense of smell. Founded in 2015, Paname Brewing Company's artisanal beers are brewed in Paris and offered at its two locations as well as bars throughout the French capital.
Over the last year, L’Associé has partnered with Paname Brewing Company to support its communication and marketing through the brand’s identity and its declination across points of contact (signage, area planning, packaging). Last year, the agency helped the beer brand create and market a limited edition range of beers, inspired by the emotions people were struggling with during the long months of lockdown. This year, the brand is helping people recover, with a new range of “Beer Therapy” for those still facing the effects of Covid. Designed for beer lovers who suffer from anosmia, Paname Brewing Company’s limited edition line is directly inspired by studies on the rehabilitation of the sense of smell, which reveal that smelling a familiar scent on a regular basis can help restore the sense.
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