EDF: Lond0n

Havas is the lead agency for a new campaign for EDF which showcases the ways in which the energy giant is helping Britain to achieve its Net Zero targets. The Out-of-Home campaign runs across Glasgow and London to coincide with COP26, which started on 31st October. The campaign will continue until 18th November in both cities, with eye-catching creative showcasing the fact that EDF, as Britain's biggest generator of zero carbon electricity, is helping Britain achieve Net Zero.

Working with Havas Media, Havas London and out-of-home specialist, Talon, EDF is ‘putting the Zero in Glasg0w’ with a giant mural, taxi wraps, billboards and six-sheets along the routes to and from COP26 - targeting attendees of the event which is being hosted to discuss global action on climate change. EDF will also take over Global’s Waterloo domination sites with 3D ‘Zero’ billboards outside Waterloo station; again coinciding with COP26 to further raise awareness in the capital of EDF’s dedication to generating Britain’s zero carbon electricity and showing how, as Britain’s biggest generator of zero-carbon electricity, EDF is helping put the zero in both Glasg0w and Lond0n. The campaign will be complimented by paid digital activity taking place across LinkedIn, Twitter and programmatic advertising to target people with an interest in energy, climate change and the environment, using similar creative.