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Top 6: November 10th 2021
Outdoor
Santander: Get Cashback, 1
Top 6: November 10th 2021
Santander has installed giant taps gushing with coins on billboards in London and Manchester to publicise the bank's offer of monthly cashback on household bills. Created by advertising agency Engine Creative, the execution is a striking use of 'special build' out- of-home media. The execution memorably promotes Santander's offer of cashback on household bills such as gas, electricity and water for holders of its 123 Current Accounts.
The huge red taps have been installed on outdoor sites in Kingsland Road, Hackney in London and Piccadilly Gardens in Manchester. The London site will run during the first two weeks of November. The cashback taps are an extension of the bank’s latest campaign which launched in September and plays on the idea of showing household appliances as symbols of the money back offer. The special build format helps Santander’s offer stand out in a market which struggles to get people’s attention. Research from Dentsu* shows that over half of UK adults don’t notice financial advertising and only 4% will consider switching current accounts.
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