 |
Radio
AAMI: AAMI Rest Towns - Yass
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The road safety initiative turning rural towns into rest stops.
Fatigue is the third biggest killer in Australian roads with 70% of these fatalities being young drivers. Despite transport authorities advising drivers to stop and rest every 2 hours, young drivers on long road trips are the most at risk because they tend to power through their fatigue without stopping. In collaboration with Facebook, Spotify, Waze & TikTok we used geo-targeted media to encourage young drivers to stop every 2 hours in their nearest rural town with a specific targeted incentive. First, using Facebook interest-based targeting we identified young drivers likely to embark on a road trip and linked them to a personalised 2 hour Spotify playlist. When our young drivers hit the road, we combined, geo, time and in-car targeting to serve dynamically tailored rest reminders through Spotify and Waze. Finally, our Tik-Tok influencers encouraged young drivers to rest by demonstrating safe resting, with 15-minute live streams from within our AAMI Rest Towns. • +35M Social Impressions • +8M Young Drivers Reached • 29% Reduction in claims during campaign period
Client: AAMI (Suncorp) Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
