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Last summer, DIRECTV unveiled its new look and feel timed to its launch once again as a standalone company. A few weeks later, timed to the introduction of DIRECTV STREAM, the company launched its first ad campaign ‘Get Your TV Together’ featuring tennis champion and superstar Serena Williams in a spot mashing her up with Wonder Woman. This was followed up recently with a play on scary movies. To continue the saga, DIRECTV is debuting ‘The One,’ the third instalment of the campaign. The iconic spot mashes up Serena Williams with the legendary Matrix movies - a little less than a month before The Matrix Resurrections release on December 22nd. ‘Get Your TV Together’ focuses on giving customers the very best of everything they love, whether it’s live sports, their favourite TV show, new films to stream, or classic ones on demand.
Credits
Other credits
DIRECTV Marketing
Chief Marketing Officer: Vince Torres
VP, Advertising and Go-To-Market: Kendall Thaker
AVP, Marketing Management: Mandy Martin
Director, Product Marketing Management: Sheri Holmes
Director, Social Media: Nick Bianchi
Lead Product Marketing Manager: Jenn Wang
Lead Product Marketing Manager: Jessica Elizardo
Lead Product Marketing Manager: Tracy Threlkeld
Agency
President: Erin Riley
Head of Design: Bruno Regalo
Senior Designer: Jake Skirving
Jr. Designer: Andrea Nazarino
Director of Content Production: Guia Iacomin
Associate Producer: Brandon Loftin
Executive Art Producer: Hashi Clark
Director of Traffic Operations: Dessiah Davis
Director of Business Affairs: Robin Rossi
Chief Strategy Officer: Jen Costello
Group Strategy Director: Jesse Unger
Associate Strategy Director: Jonathan Handy
Sr. Strategist: Krystal Hawkins
Jr. Strategist: Hannah Schweitzer
Head of Connections Planning: Albert Kim
Associate Director of Connections: Kevin Bautista
Data Director: Laura Mayer
Brand Lead: Matt Theisen
Brand Lead: Lani Reichenbach
Account Director: Caitlin Miller
Management Supervisor: Oyinda Elias
Account Supervisor: Carlos Quintanilla
Account Supervisor: Sarah Newton
Account Executive: Bridget Derraugh
Project Manager: Lawrence Gonzales
Critical Mass
Chief Creative Officer: Val Carlson
Group Creative Director: Andrew Lavery
Creative Director: James Maclean
Assoc. Creative Director: Javier Olivares
Assoc. Creative Director: Megahn O’Neil
Senior Art Director: Ryan Mesnchuk
Senior Art Director: Megan King
Art Director: Taylor Lumley
Designer: Ana Benitez Duarte
Senior Copywriter: Peter Lagosky
Senior Copywriter: Melissa De Sa
Copywriter: Daisy Swain
Group Strategy Director: Jen Goldberg
Strategy Director: Kyle Bottoms
SVP Client Partner: Maria Hodgeson
VP Client partner: Lauren Rappaport
Account Director: Andrew Burke
Sr. Account Manager: Haley Dodd
Account Manager: Olivia Knight
Executive Producer: Sydney Woodman
Sr. Producer: Audrie Sham
Sr. producer: Ashleigh Fehmie
Producer: Christine Spitler
Sr. Producer: Vicky Patel
Producer: Lexi Scott
Producer: Sylvia Brach
Producer: Ethan Cole
Production
President: Daniel Bergmann
Line Producer: Leah Allina
Edit
Editorial: Arcade
Executive Producer: Alexa Atkin
Lead Editor: Jeff Feruzzo
Lead Editor: Brad Wasekwich
Assistant Editor: Ryan Andrus
VFX
JAMM - VFX
Executive Producer: Asher Edwards
Senior Producer: Ashley Greyson
Production Coordinator: Alexandra Rickards
Color Producer: Anna Dood
Colorist: Adam Scott
VFX Supervisor: Andy Boyd
VFX Artist: Jake Montgomery
Mix
Mix: Lime
Executive Producer: Susie Boyajan
Head Mixer: Matt Miller
Assistant Mixer: Ian Connie
Sound Design
Sound Design: String & Tins
Producer: Laura-Leigh
Sound Designer: Culum Simpson
Music
Music: Search Party
Music Producer: Meghan Currier
Composer: Chris James
Composer: Dylan Nowik
Music: South
Head of Production: Ann Haugen
Producer: Ignacio Das
Writer: Vladimir Berkhemer
Writer: Britt Darling
Writer: Dan Pritking
Writer: Jon Darling
Musis
Retouching
Retouching: Diego Speroni
Digital Artist: Diego Speroni
Digital Assistant: Francisco Speroni
Digital Producer: Freddy Fabris
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