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TSB Bank: Savings That Sneak Up On You
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British bank TSB has launched a new advertising campaign with the return of David Schwimmer. 'Savings that sneak up on you', created by McCann London, promotes TSB's Spend and Save Current Account with David once again encouraging the nation to achieve money confidence and get the most out of life. The launch marks TSB's second year of the brand and creative platform 'Life Made More' - a marked change from the illustrated world of the past - and gives the brand personality and warmth; celebrating everyday pleasures through a "real-world" lens. The film shows Schwimmer on a tenacious quest to show TSB customers that savings really can sneak up on them every time they spend on their TSB debit card. In each scene he adopts a series of ludicrous, homemade disguises as he observes TSB customers spending money. Just like the savings accumulating out of sight, David is busy in the background as he tells us all about the Spend and Save current account and how it can help your savings grow without you even realising it. From a beauty salon chair to a petrol station sunglasses stand and a restaurant painting, the disguises become more absurd as the ad goes on, with Schwimmer’s eventual reveal being the spoiler alert we all saw coming. The 40-second hero film and campaign was produced by Biscuit and shot by world-leading comedy director Jeff Low and plays out on TV, VOD and social on 18th January. All creative was written and art directed by Rich Holmes and Zac Ellis.
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