After COVID-19, the amount of people requiring food relief increased substantially. A third of them were experiencing hunger for the first time. We needed to bring to life the depth,… read more diversity and discomfort of hunger across Western Australia. The Brand Agency, took their stories, and using field recordings, foley, acted improvisation, and human body microphones, made an unsettling, layered soundscape. The sound of hunger. The campaign spanned audio, digital, social and press, with an interactive website showcasing the individual layers of the sound, the stories, and statistics. The more users donated, the quieter the sound became - in the browser, and in WA.
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