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Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of
… read morethem. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on New Zealand roads. Making the unseen causes of harm on our roads visible and visceral.
Medical experts and Emergency Responders are first to unveil the Mixed Meds, unboxing them live on camera. Capturing their raw responses – and prompting them to share their expert advice and harm they’ve seen first-hand.
read less...Client: Waka Kotahi NZ Transport Agency
Senior Manager, Education & Advertising: Lauren Cooke
Senior Marketing Advisor: Nikki Gates
Principal Scientist: Paul Graham
Marketing Advisor: Ryan Stevenson
Head of Business Partnerships: Sally Hooper
Business Team Head: Rachel Turner
Media Agency: OMD
Strategy Director: Jake Firman
Account Director: Mel Falconer
Senior Account Manager: Kirsten Chin
Account Manager Charlotte Eastman
Direction & Product Design: Pete Baker
Concept Artist: Andrea Davis
Model Makers: Human Dynamo
Composition & Sound Design: Stefaan Van Leuven, Franklin Rd.
Audio Producer: Jonathan Mihaljevich
Additional Sound Design: Chris Ward
