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LinkedIn has today launched 'Space For You', a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn's members are increasingly asking questions, … read morelooking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times. With the pandemic prompting many people to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move. LinkedIn worked with agency of record, VCCP London to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer Fern Berresford from Rattling Stick, and a nominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone. The film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: ‘Wherever your career is right now, there’s always a space for you.’
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Vice President, Brand Marketing and Corporate Communications: Ngaire Moyes
Director of Brand Marketing, International: Darain Faraz
Group Head of Brand Marketing EMEA: Selena Gabat
Group Head of Brand Marketing APAC: Sivaram Parameswaran
Head of Brand Marketing UK: Zara Easton
Brand Marketing Manager Australia: Aprile Wenke
Brand Marketing Manager India: Meenal Chandrahas Rajda
Lead Digital Marketing & Social Media DACH: Christoph Schmidt
Head of International Social Media: Conor Bolton
Senior Social & Influencer Manager: Rose Gibbons
Paid Media Manager: Jackie Kelliher
Senior Paid Media Manager: Pauline Kho
Agency
Business Director: Scott Kennedy
Account Director: Ben Wyver
Senior Account Manager: Lou Fox
Joint Head Of Planning: Nicky Vita
Planning Director: Tiffany Mondesir
Planner: Hattie Bottom
Production Service Company: The Farm
Production Services Producer: Skip Margetts/Kelly Drummond
Edit House: The Quarry
Editor: Rebecca Luff
Producer: Ruth Minkley
Post-Production Company: Absolute Post
Post Producer: Sally Heath/Ollie Ireland
VFX Supervisor: Chris Tobin
Colourist: Matt Turner
Audio Post-Production Company: Wave Studios
Media Buying Agency: All Response Media
UK Director: Maria Yiangou
Business Director: Oliver Bertwistle/Tom Parker
Account Director: Sean Sweeney
Sound Engineer - Parv Thind
Producer: Beth Tomblin
Photographer: Sarah Nankin
Music: Toby Williams/ Bonnie Reilly@Leland Music
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