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Web Film
Stayfree: It’s Just a Period Reaction Video
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Stayfree has launched a new film created by DDB Mudra India that encourages fathers to be involved in the period conversation with daughters because every conversation has an impact beyond that moment. It helps set the tone that periods need not be hushed conversations and an open dialogue can make the father-daughter bond stronger. To unmute and normalize conversations around periods, Stayfree, wanted to nudge those primarily responsible for a young girls' holistic coming of age - mothers and fathers - to step up and do more to change this narrative of shame and silence. This journey began in 2020 when Stayfree® helped young girls say “It’s Just a Period” by encouraging their fathers and mothers to say it with them. After all, while menstruation may mark the physical maturity of a girl’s body, she is still emotionally vulnerable and ill equipped to brave societal stigmas around periods. Hence, it becomes imperative for the people closest to the young girl – fathers, mothers, teachers – to help her understand that periods are just a normal biological process.
Business: Nishant Saurabh, Dharal Goshalia, Priyanshu Dikshit, Spriha Walia, Gaurav Magotra, Nussarat Ibrahim, Kanishka Khandelwal, Palak Maheshwari Related |
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