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Stayfree: #BetaStayfreeLeAana
DDB Mudra India and Stayfree, one of India’s leading menstrual hygiene brands, have created this film for Daughter’s Day which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. Within a family construct, normalizing periods among young boys is a critical step. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple idea yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin.
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Stayfree: It’s Just a Period Reaction Video
DDB Mudra Group / 22feet Tribal Worldwide India |
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