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Web Film

Stayfree: Stayfree Daughter's Film


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The taboo and the hush-hush around the topic of periods has been prevalent in India, generation after generation. Naturally, young boys are kept away from it. But when do children learn that this topic is forbidden to talk about? And how? What makes them curb their curiosity? What kind of reactions from elders make them stop asking questions? No matter what the answers to these questions are, the outcome remains the same – changing their perception about periods forever.
Credits Other credits

Creative Head, West - Pallavi Chakravarti

Strategy Head - Anand Murty

Senior Strategy Director - Sanchari Chakrabarty

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