Meet Jamie, a 31-year-old musician from Soweto, who loves music, travel, anime, good times, and good vibes. Playing himself, he appears in Chicken Licken's latest Love Me Tender … read moreBurger TV ad, created by Joe Public United, as someone looking for love. The tender, yet witty ad campaign speaks to the hearts of hundreds and thousands of South Africans also looking for love and with the help of a dating app called Tender, created especially for the campaign, Chicken Licken hopes to find Jamie's soul mate. Finding Jamie was no easy feat and relied on creative partner Joe Public, and production company Star Films Director Tebza and cast coordinator Mlindelwa Mahlangu to assist. Because Jamie is not an actor he was not cast under usual circumstances. Both teams used personal contacts, referrals and social media to shortlist 16 potential candidates, with Jamie eventually being their star choice.
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