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Magnum: #HeatWave, 4
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With temperatures in London hitting highs of 40 degrees (104 °F), Magnum & LOLA MullenLowe Madrid have quickly reacted with posters of melting Magnums. The 24-hour campaign is composed of five different poster designs placed in bus shelter sites around the city, in which you see the repercussions of the record temperature on the classic Magnum ice-cream stick. All accompanied by the headline: ‘On the hottest day ever, enjoy it before it melts.” The campaign is also set to run on social media. The posters will only run-on Tuesday 19th July, before the record temperature drops the following day. The pieces were crafted by photographer Ed Sanca and Illustrator Nicolas Germani.
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