TV ad: Netflix: Ranbir: Mic Drop

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IPL isn't just a sporting event, but an obsession for millions - a cultural phenomenon that makes every Indian's heart swell with joy. And so, in its 13 year history, many brands had pumped in monies, creating iconic work to rub-off on its popularity. All except one – Netflix.

But in 2021, Netflix decided to join the parade. Netflix decided to get Ranbir Kapoor to tell India that Netflix has it all - from kids content to family entertainers to gripping thrillers. But wait. Who could possibly care about this when IPL was on? No one. That's why - going into IPL, Netflix decided to be self-aware and admit that when IPL is on, Netflix takes a back-seat for a cricket-obsessed India - a counter-culture take on classic IPL advertising.

Our message: Dear cricket fans, Netflix has a lot to offer you, but what's the point? You won't pay us any attention and ours will be the most useless ads this IPL. No worries, we will be right here when the IPL season ends. See you soon!