TV ad: Netflix: The Laughter Anthem

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When Kapil Sharma announced his first special on Netflix, his fans lit up the comment section with their excitement. One comment among the thousands stood out because it was from none other than viral musician Yashraj Mukhate. We quickly capitalised on this fan moment by partnering with Yashraj to create the ultimate fan tribute in his signature style. Yashraj used key phrases from Kapil Sharma's comedy special to compose an earworm that was loved, shared and talked about.
Agency: DDB Mudra Group