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Morgan Stanley: See It To Be It
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As all eyes turn to the U.S. Open this week, Morgan Stanley has debuted the TV spot “See It To Be It” featuring brand ambassador and 19-year-old tennis phenom Leylah Fernandez.In the spot, airing on ESPN, Fernandez encourages a young girl to succeed and become an inspiration for someone. The spot demonstrates Morgan Stanley’s commitment to support the next generation of leaders and ensure it reflects the diversity of the world they inherit.
It follows similar work under its "Everyone Deserves a Shot" platform that launched this year during the PLAYERS Championship in partnership with golfers Justin Rose and Cheyenne Woods. TMA (The Marketing Arm) created the spot.
Client: Morgan Stanley Related |
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