TV ad: Morgan Stanley: Boundary

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In March, Morgan Stanley announced that it had become the official global partner of the Women's Tennis Association (WTA). Now, ahead of the US Open, the company is releasing its first TV spot highlighting the partnership. The spot ("Boundary") features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez. The ad highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that "the game is for everyone." The TV ad was created by The Marketing Arm (TMA), Morgan Stanley's agency partner.

Category Finance & insurance
URL https://www.wearetma.agency/
Client Morgan Stanley
Agency The Marketing Arm
Country United States of America
Uploaded 24 August, 2023

Other credits

CREATIVE AGENCY: The Marketing Arm

Account

CEO, Trina Roffino

VP, Whitney DeMercurio

Account Supervisor, Liana Mayer

Senior Strategist, Lyndall Franklin

Creative

Chief Creative Officer, Harris Wilkinson

Executive Creative Director, Craig Miller

Associate Creative Director, Claudio Venturini

Associate Creative Director, Mike Brownell

Associate Creative Director, John Bacic

Associate Creative Director, Melissa Matos

Senior Producer, Matt Williams

Production Business Affairs, Debbie McIlhany

PRODUCTION COMPANY: Raucous Content

Director: SALSA (Diego Santana Claudino and Guto Azevedo)

Executive Producer: Steve Wi

Line Producer: Alina Stevens

POST PRODUCTION:

EDITORIAL: Side Label

Editor: Kat Yi

COLOR: Gregory Reese / Royal Muster

SOUND: Jon Persson / Rebound Sound Company

Morgan Stanley: Boundary

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Morgan Stanley: Boundary

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