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Morgan Stanley: From Grit to Vision
Just in time for this year’s 50th anniversary of THE PLAYERS Championship, Morgan Stanley, which is a proud partner of the tournament, has released its latest creative featuring long-time Morgan Stanley Brand Ambassador and PGA Tour professional Justin Rose. Titled “From Grit to Vision,” the advertising leverages archival footage to emphasize the importance of determination to both Justin’s hall-of-fame career and Morgan Stanley’s approach to clients: pairing the vision of what’s possible with the grit it takes to make it happen. It builds on the company’s 2023 global brand campaign, “Old School Grit. New World Ideas.”
The spot was shot and directed by Kevin Foley, award-winning director and brother to Justin’s former long-time swing coach Sean Foley. It was created with Dallas-based TMA (The Marketing Arm). The advertising will run across a variety of paid media channels including CBS Sports, CNN, CNBC, Golf Channel and NBC Sports
Creative Agency: TMA (The Marketing Arm) Related
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