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ESPN: All In For Football
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ESPN has announced the release of its newest brand creative, 'All in for Football' in celebration of the 2022 NFL season. Created by Arts & Letters, the creative made its debut on Thursday Night College Football's Backyard Brawl on ESPN. Days away from the start of the NFL season, the creative premieres just in time for fans to experience ESPN's expanded NFL portfolio - 21 regular season games and a postseason Wild Card game, doubleheaders across The Walt Disney Company properties, and more. Directed by O Positive’s Jess Coulter and edited by Exile’s Katie Turinski (who also doubles as voiceover), ‘All In For Football’ brings to life the endless ways fans are preparing for an all-new season of football. In the new spot, fans will see fun, sometimes comical, vignettes of different NFL fans and personalities. In the creative, ESPN’s Joe Buck & Troy Aikman, the new Monday Night Football broadcast booth, make a notable cameo. The duo, along with Lisa Salters, will make their debut on Monday, Sept. 12, for ESPN’s Week 1 matchup between the Denver Broncos and the Seattle Seahawks. Monday Night Football with Peyton and Eli will return for their second season on ESPN2.
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