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Outdoor
Netflix Seoul Vibe: Netflix Seoul Vibe Gas Station
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Fuel prices in the Philippines have skyrocketed this 2022, making Filipinos nostalgic for a time when gas was cheaper.Netflix’s upcoming Korean movie Seoul Vibe was set in 1988, it centered around cars and 80’s pop culture. So to promote it, they put up the Netflix Seoul Vibe Gas Station – an ‘80s-themed gas station that sold 1988-priced fuel. With fuels sold at just PHP 7 per liter (roughly USD 0.12), people clamored to book a slot to gas up at the station via seoulvibe1988.ph. Slots were filled up in just under a minute.After the campaign, Seoul Vibe became the #1 film on Netflix.
Client: Netflix Philippines Related |
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