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IKEA Canada's latest spot launches its new brand platform, 'Bring Home to Life' ('La Maison, c'est la vie' in French). Dialing into the furniture supplier's mission to "create a better everyday life for more of the many people", the new brand platform, which was created by Rethink, aims to tell compelling stories of how IKEA products and services help people bring the spaces that matter most to them, to life. The centrepiece of the national, integrated campaign to launch Bring Home to Life is a heartwarming film directed by OPC Production's Gary Freedman that follows a newcomer family as they put together their new apartment and the life that will make that space a home. The creative speaks to the idea that customers use IKEA to piece together the times of their lives. The launch film debuted as a 60-second spot during the 2022 Emmy Awards and is set to a cover of Elton John's Your Song by AHI, the Juno-nominated singer-songwriter.
Credits
Other credits
CSO (Mandatory): Sean McDonald
Strategy Director: Jay Flemming
Director of Broadcast Production: Shelby Spigelman/Nadya MacNeil
Broadcast Producer: Mark Pan
Senior Print Producer: Agnes Gilchrist
Print Producer: Jenna Fullerton
Production
Line Producer: Max Brook
Post Production House: Nimiopere
Editor: Graham Chisholm
Executive Producer (Nimiopere): Julie Axell
VFX House: The Vanity
VFX Supervisor: Naveen Srivastava
Colourist: Andrew Axworth
Senior Producer (The Vanity): Katie Methot
Photography Production Company: Fuze Reps
Photographer: Chris Robinson
Executive Producer (Fuze Reps): Nicole Gomez
Associate Producer: Alexa Dimitruk
Audio House: Vapor Music
Date of First Appearance: September 12, 2022
Executive Producer (Audio House): Kailee Nowosad
Creative Director (Audio House): Ted Rosnick
Engineer: Ryan Chalmers
Account Services:
Group Account Director: Kiara Wilson
Account Director: Sheldon Abreu
Account Director: Catherine Blouin-Mainville
Account Supervisor: Melissa Luk
Account Manager: Gabrielle Bergeron
Client:
Head of Marketing, IKEA Canada: Johanna Andrén
Director of Brand Marketing, IKEA Canada: Claudia Mayne
Country Marketing Campaign Leader: Jordan Sequeira
Marketing Communications Specialist: Carolyn Thrasher
Marketing Communications Specialist: Noah Keefe
CRM: Wunderman Thompson
Account Director: Maryam Asad
Account Executive: Hannes Danielsson
Customer Engagement & Loyalty Manager, IKEA: Michael Kotsidis
Loyalty Leader, IKEA: De’ana Torresan
Loyalty Leader, IKEA: Michelle Oliveira
Public Relations Leader, IKEA: Lisa Huie
Other Credits
Media Agency: Carat Canada
Vice President: Karen Hrstic
Account Director: Tracey Cronin
Media Supervisor: Christine Ma
Integrated Media Manager, IKEA: Kristin Newbigging
Integrated Media Leader, IKEA: Marissa Fischer
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