Radio
Tourism New Zealand: If You Seek – Lost World – RadioThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism New Zealand didn't do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves. On radio, listeners were given just a taste of what was on offer, whetting but not quite sating their appetites. You have to visit for that.
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