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Radio

Tourism New Zealand: If You Seek – Lost World – Radio


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In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism New Zealand didn't do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves. On radio, listeners were given just a taste of what was on offer, whetting but not quite sating their appetites. You have to visit for that.
Credits Other credits

DDB Group Aotearoa:



Lead Business Partner: Kate Heatley

Senior Business Director: Becky Kusel

Business Coordinator: Patrick Stone

Post Production Producer: Hareta Passfield



Tourism New Zealand:

Global Manager Brand & Experience: Jill Chestnut

Brand & Content Manager: Edward Thomas

Senior Brand and Content Specialist: Rhianna Watson



Audio Production: Franklin Rd

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