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Top 6: September 28th 2022
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O2: Can DoTop 6: September 28th 2022
O2 Telefónica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O₂ can do' philosophy of the brand, and the 'can do' tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, and at POS. Implementing good ideas against all odds and making dreams come true - that's what the O₂ brand stands for with its 'can do' attitude. This 'can do' mantra clearly places the core brand of the telecommunications company Telefónica Germany at the centre of its new positioning, which can be seen in the new O₂ brand campaign conceived by Serviceplan Bubble. The centrepiece of the campaign is a powerful film with emotional storytelling and a strong narrative (directed by Salomon Ligthelm, produced by Markenfilm Hamburg). The spot shows what is possible today thanks to technology and a very good 5G network from O₂* in the sense of 'can do' - whether it's two musicians giving a synchronized concert together even though they're not in the same place, or a basketball player making the basket shot with the help of virtual reality. The campaign manifesto with statements such as "can do is stronger than anything that holds you back" is used as a voice-over in the image film as well as a handwritten key visual in the form of giant posters throughout Germany.
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