The Swedish Childhood Cancer Fund: Help Maja push away Cancer

In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood and Cancer in various ways.
This time we developed an interactive billboard integrated with the Swedish payment system Swish. On the billboard, Maja is struggling to push away the word Cancer. When you give a gift, you also give Maja the strength to push away the word Cancer.The Swedsh Childhood Cancer Fund is the single largest financial supporter of childhood cancer research in Sweden. Despite a common belief, they act completely without support from the state, municipality, and region, making gifts from people and companies vital.