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Because breakfast is the most important meal of the day, Taco Bell and Deutsch LA have enlisted the help of Pete Davidson to apologise for revving a little too hot in the early hours. In the new campaign created by Deutsch LA, Taco Bell's apology tour comes to life in multiple phases to convey "I'm sorry" and to show how craveable and conventional the breakfast menu already is. In a 30-second ad spot called 'The Apology,' Pete admits Taco Bell "went a bit crazy with breakfast" and suggests a simple, comforting 'Breakfast Crunch Thing' in the morning before realising the Breakfast Crunchwrap delivers just that. From the same lineage of creative, the 30-second 'The Bell Breakfast' ad spot features Pete dreaming of the most amazing breakfast before waking up inside of a Taco Bell.
Credits
Other credits
Client
Global Chief Brand Officer: Sean Tresvant
VP, Brand Marketing: Taylor Montgomery
Global Chief Creative Officer: Evert Lee
Sr. Director, Advertising: Ashley Prollamante
Sr. Director, Brand Strategy & Planning: Amy Durini
VP, Influencer & Community Marketing : Tim Bergevin
Head of Social: Nicole Weltman
Social Media Manager: Christina Massari
Food Consultant: Lisa Schnitzer
TikTok Director: Milo Simpson
TikTok Cinematographer: Frank Maldonado
Agency
Group Account Director: Matt Matzen
Account Director: Britt Luhrsen
Account Supervisor: Stef Rust
Account Executive: Cindy Lima
Strategy Director: Sara Singh
Connections Strategy Director: Elizabeth Weinstein
Social Producer: Joanne Yun
Music Director: Chip Herter
Music Supervisor: Will Eichler
Director of Business Affairs: Gabriela Farias
Executive Business Affairs Manager: Biba Millstein
Business Affairs Manager: Daniel Gerena
Director of Traffic Operations: Carie Bonillo
Executive Broadcast Traffic Manager: Courtney Tylka
Senior Broadcast Traffic Manager: Ana Barraza
Production
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Editorial: Nomad
Editor: Conor O’Neill
Managing Director: Susy Melega
Producer: Steve Miller
Finishing: Shape & Light
Creative Director: Rob Trent Manager
Executive Producer: Carah Lehr
Producer: Arielle Weir
Mix/Sound Design: Lime Studios
Engineer: Dave Wagg
Engineer Assist: Matthew Conzelmann
Exec Producer: Susie Boyajan
Color: Company 3
Colorist: Sean Colman
Producer: Matt Moran
Production Coordinator: Jake Grom
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