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Taco Bell: The Apology
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Because breakfast is the most important meal of the day, Taco Bell and Deutsch LA have enlisted the help of Pete Davidson to apologise for revving a little too hot in the early hours. In the new campaign created by Deutsch LA, Taco Bell's apology tour comes to life in multiple phases to convey "I'm sorry" and to show how craveable and conventional the breakfast menu already is. In a 30-second ad spot called 'The Apology,' Pete admits Taco Bell "went a bit crazy with breakfast" and suggests a simple, comforting 'Breakfast Crunch Thing' in the morning before realising the Breakfast Crunchwrap delivers just that. From the same lineage of creative, the 30-second 'The Bell Breakfast' ad spot features Pete dreaming of the most amazing breakfast before waking up inside of a Taco Bell.
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