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Roojai Online Insurance: Save Your Ears
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With insurance companies’ purpose to “save you” financially from life’s unexpected events, Roojai Online Insurance has taken things up a notch with a series of “Ads That Save You”. By drawing upon the industry’s core purpose, – to help people financially save themselves against life’s uncertainties, BBDO Bangkok and Roojai Online Insurance came up with the idea of creating ads that would, in themselves, act to “save you” from life’s uncertainties. Besides offering a suite of services to save customers from financial loss in the event of a car accident or sudden illness, Roojai Online Insurance gives customers the chance to also save up to 30%. Reminding consumers of these “saving” experiences was critical to the campaign’s success. So far two online films have been launched, both directed by top Thai director “Un- Wuthisak Anarkaporn” from Factory 01. The first ad “This Ad Saves Your Emotions”, was developed following research showing that green colours with wavelengths of 505 to 550 nanometres can actually relax the nervous system. As a result, the first ad had over 50 shades of green within a wavelength of 505-550 nanometres. The second ad “This Ad Saves Your Ears,” was created knowing that most commercials use loud music, sound effects, and voice-overs and that this constant exposure to loud sounds can damage our ears.
Group Business Director: Taksina Vasaruchapong Related |
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